Dec 13

Here’s What Startups Need to Know Before Pitching Their Businesses to Ad Agencies

Posted in: Uncategorized

I would love tech companies to get better at pitching to agencies. Brands are always looking to gain the edge over their competitors, and ad agencies are forever looking to update their operating model. This means that the partnership opportunities presented by startups, emerging platforms and frontier tech become more tantalizing. But I’ve sat through…

Related posts:

  1. Film Marketers Need to Stop Wasting Time and Money Advertising to People Who Don’t Care About Their Movies When it comes to the movie box office, bright spots...
  2. How to Be a Brand Ally Without Adding to the Noise As we face crises on all fronts of society, corporations...
  3. Speculation Around Indie Agency Engine’s Sale Leads to Questions of Who Might Buy It—and Why It’s been a funny century for the marketing and communications...
  4. As Advertisers Pivot to Out-Stream, What’s the Incentive for Publishers? Last summer, the IAB Tech Lab released new guidelines that...
Tags:
No Responses to “Here’s What Startups Need to Know Before Pitching Their Businesses to Ad Agencies”

Post a Comment