Oct
13
Multicultural Agencies Explain How Brands Can Build Credibility With Hispanic American Audiences
Posted in: UncategorizedLeaders of multicultural agencies stress that Hispanic Heritage Month should serve as an opportunity to reevaluate the brand’s long-term relationship with its Hispanic American audience. Instead, the first mistake brands often make is thinking about HHM with a single campaign to check off a box and claim they’ve marketed to Hispanic Americans. Execs from The…
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