Oct
07
Citroën: Happy Ride
Posted in: Uncategorized
Citroën returns to the Tour de France more than 20 years later with its AG2R Citroën Team. It had to be announced!
We have put a double device in place:
– A stunt where we offered a unique experience around the self-service bike stations. These users thought they were making a daily trip and we gave them a real stage of the tour.
– A social media hack, where Citroën went to interact with Facebook users who posted their last bike ride more than 2 months ago to suggest that they get back in the saddle.
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