Sep
30
Facebook to Express Pre-Campaign Estimates in Ranges, Rather Than Specific Numbers
Posted in: UncategorizedFacebook detailed two changes that will be implemented on its advertising platform Oct. 5: Potential reach is being renamed estimated audience size, and pre-campaign estimates will be expressed in ranges, rather than specific numbers. Engineering manager Ashish Gupta explained in a blog post that estimated audience size generally estimates how many people meet the targeting…
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