Hasta La Creative!

Brief : Invite Quebecers to return in movie theatres to attend a film festival called Les rendez-vous Quebec Cinema after a lockdown of several months.

Insight & Idea : The pandemic had the effect of closing theaters for months, depriving Quebecers of the movies they love and thus making new shoots impossible. To show how much it was time for things to go back to normal, the campaign features Quebec actors and actresses bored by their pandemic hobbies.

Execution : The Havas Montreal campaign included a long format that was broadcasted in theaters and a shorter format was on TV and on the web. The printed component was mainly deployed in urban displays and web banners.