Hasta La Creative!

As part of their social creative rollout across the US, Europe and Latin America, Amazon Music wanted to share LGBTQ+ artist stories with music lovers during Pride Month. But there are those within the community who are unable to hear these stories: the hearing impaired, who experience music through vibrations but, as far as lyrics and storytelling, are missing out on the full experience.

So how does Amazon Music connect with this often ignored population, many of who are queer, and who enjoy music just as much as their hearing-centric counterparts? Through Brandon Kazen-Maddox, an innovative sign language storyteller.

Brandon is one of a growing number of sign language interpreters that specialise in the performing arts, specifically around music and dance. Part of the LGBTQ+ gender non-conforming community, Brandon’s passion is to bring artistic works of sign language to all music lovers.

By having an engaging artist like Brandon share their story across multiple platforms — including Instagram, Facebook and Twitter — this exclusive Proud video will be appreciated, enjoyed and shared by both the hearing and hard of hearing community, ensuring Proud is visible to a wider audience.