Jun
28
P&G Marketing Chief Marc Pritchard on Ad Representation and Lessons From the Pandemic
Posted in: UncategorizedIn March, Procter and Gamble (P&G) released “Widen the Screen” a campaign that would aim to broaden the perspectives of society when it comes to how it perceives Black citizens through a hero spot and a series of one-minute YouTube films outlining the misrepresentation they continue to face. The two-minute spot shows different genders and…
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