Hasta La Creative!

Over 2,000 posters and billboards will feature stunning portraits of volunteers and patients with provocative quotes inviting the public to ask them about their real-life St John experiences including: “Ask me how my grandson saved my life”, “Ask me how I brought someone back to life”, “Ask me how first aid changed my life”

Advertising directs people to St John’s website (www.sja.org.uk) where videos and other content give the answers. And St John Ambulance is also positioning #AskMe as a social movement, starting by asking its tens of thousands of volunteers to tell their incredible St John stories, highlighting the positive impact of their work for the charity.