Jun
10
Danish Road Safety Council: Helmet has always been a good idea
Posted in: Uncategorized
The Danes love their bikes, and the Danish capital of Copenhagen is the world’s most cycle-friendly city. One problem, helmets have never become as popular as cycling itself. To combat this, the Danish Road Safety Council launches a campaign which pokes gentle fun at those who are too vain to wear a helmet, by recruiting a group that wore theirs with pride – the Vikings.
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