May
10
Moving from a Transactional Sponsorship to Transformative with Women’s Sports Foundation CMO
Posted in: UncategorizedAs part of the CMO Reboot Playbook: Activating Brand Purpose, Women’s Sports Foundation CMO Aleia Taylor shares how the foundation is working with its corporate partners to achieve change, have a deeper impact and move from transactional sponsorships to transformative ones. Check out more plays from top CMOs and brand leaders here. This transcript has…
Post a Comment