Oct 07

Fake Cheese, Long a Flavor Failure, Is Growing as Brands Like Daiya Refine the Recipe

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Key Insights The fake cheese category has historically been described by tasters as “rubbery” and “artificial with hints of Play-Doh. Daiya is positioning itself as “cheese that happens to not come from dairy.” Fake cheese grew 51% since 2017, while dairy cheese grew just 5%. It might be unspoken in the marketing world, but it’s…

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