Sep
30
Gap CMO Mary Alderete on Moving the Brand Forward With Purpose
Posted in: UncategorizedKey Insights The brand chose unity and connection as its 2020 theme even before the pandemic and Black Lives Matter movement. Whether voting, staying safe during Covid-19 or social justice, Gap’s marketing aimed to empower individuals. For Gap, 2020 is a return to the apparel retailer’s purpose-driven roots, first established by founders Donald and Doris…
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