Sep 29

Scoping Does Not Work. Never Did. Never Will

Posted in: Uncategorized

Let’s pretend for a moment that it’s 1988. Not because we all want to forget about the pandemic–after all, 1988 came with its own share of tragedies. But that year also saw the birth of the greatest tagline in advertising history: “Just Do It.” They are three of the most valuable words ever to be…

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