Sep 17

Janey Whiteside on Why Walmart Doesn’t Have Time for ‘Big, Glorious, Fancy Ad Campaigns’ Anymore

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Key Insights: Customers are more conscious of money, health and digital shopping now. Walmart marketing moves much faster now and focuses on employees and customers. When the pandemic hit the U.S. earlier this year, customer behavior at Walmart evolved five years in five weeks. Chief customer officer Janey Whiteside–a 2020 Brand Genius honoree–cites this stat…

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