Sep 16

TikTok’s Katie Puris Says There’s Too Much Focus on Tactical in Digital Ads Sector

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When it comes to digital advertising, there has been too much focus on the container and not enough on the content, TikTok managing director and global head of business marketing Katie Puris said during a Brandweek session Wednesday. Puris didn’t provide any details on the elephant in the room for the company (a Brandweek presenting…

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