Sep
10
Facebook to Continue IDFA Collection After Apple’s Stay of Execution
Posted in: UncategorizedThe media industry is holding its breath as Apple’s iOS 14 nears, given the operating system’s exacting privacy assurances for users. But the company’s decision to delay specific opt-in requests to collect iPhone identifiers (IDFAs) has thrown Facebook a lifeline. In late August, Facebook issued a note stating that Apple’s impending rollout will cause it…
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