Sep
09
Inside The Collapse of Ad Tech’s ‘Once in a Lifetime’ Merger
Posted in: UncategorizedKey Insight: Taboola attempted to renegotiate the payment to Outbrain to $100 million, down from $250 million. It was meant to be a merger that would drive “meaningful competition” for the walled gardens of Facebook and Google, but in the end, Outbrain and Taboola will continue its rivalry in the content recommendation space. The collapse…
Post a Comment