Hasta La Creative!

Born from a passion for motor racing and elevated to the rank of horological icon through decades of striking renditions, the TAG Heuer Carrera – original racing chronograph since 1963 – has once again been reimagined in a range of contemporary yet timeless models.

For this global launch, TAG Heuer asked DDB Paris to jointly create an ambitious 360° campaign featuring an endurance racing driver during the night part of the race, overcoming seemingly impossible challenges with outstanding mental strength and sheer passion for action, echoing the brand communication from the 90’s.