Aug
26
Nielsen Appoints New Audience Measurement Head to Tackle Convergent TV
Posted in: UncategorizedKey Insight: Advertisers, agencies, networks and platforms have an appetite for a single point of measurement across all video. Nielsen is elevating one of its longtime executives to a new position, head of audience measurement, in an effort to better position the company to crack the measurement unification code. Scott Brown, who formerly served as…
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