Self-timing soaps / Mini savon, maxi lookalike

THE ORIGINAL?
20 second soap / Covid-19 – April 2020
“The first timed soap that teaches people
how to wash their hands properly”
Source : Adsoftheworld

Agency : Verve Live (Ireland)
LESS ORIGINAL
30 second soap / Lush / Covid-19 – June 2020
“The self-timing soap. A one wash soap
designed to completely dissolve after 30 seconds”
Source : Campaign Middle East
Agency : And Us (United Arab Emirates)
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