Without Events, 92Y Finds New Business Opportunity in Distinctive Digital Programming

Key Insight: Making classes interactive was key to their success. The 92nd Street Y, the 146-year-old arts and cultural institution on New York’s Upper East Side, annually draws 300,000 visitors and holds more than 2,000 ticketed live events, talks and classes with talent ranging from A-list actors to Nobel laureates. As the pandemic in March…

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