Aug
13
In-Store Safety Measures Are as Much Marketing as They Are Public Health
Posted in: UncategorizedKey Insights: Retailers want to reduce consumers’ psychological resistance to shopping during the pandemic, even if it means implementing potentially unnecessary safety measures. It’s a balance of creating a safe shopping environment and maintaining the customer experience. Across the country–even in states where Covid-19 case counts are rising–retailers have, by and large, reopened their doors….
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