Aug 13

With New ‘Do-It-For-Yourself’ Ad, Lowe’s Highlights the Joy of Redesigning Spaces

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In an upbeat new ad, Lowe’s offers a playful, behind-the-scenes perspective on the satisfaction and joy that home improvement projects can create. The scene opens with a woman standing in her dark bathroom, looking around thoughtfully. A metaphorical lightbulb flicks on, and she jumps into action–painting over the deep orange with a greenish hue that’s…

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