Hasta La Creative!

In the summer of 2019/2020, Australia was ravaged by its worst bushfire season on record. 1 billion of the country’s unique wildlife, killed. To connect New Yorkers to this heartbreaking tragedy, Koalas of NYC was born. An initiative designed to evoke compassion and empathy through a compelling storytelling mechanism, went viral in less than a month. In January 2020, plush koalas were placed in prominent locations all over New York City. Attached to the koalas was a QR code directing folks to donate to Australia’s largest wildlife rescue and rehabilitation charity, WIRES. Koalas of NYC then took the world by storm. The campaign was championed by fans in London, LA, Las Vegas, and beyond from people all over bringing the initiative to their own city. Voluntary celebrity support included Jennifer Aniston, Katie Holmes, Lewis Hamilton and Lewis Capaldi. With over 40 celebrities, 152 news outlets and ongoing fundraising events worldwide, Koalas of NYC captured the hearts and minds of advocates from all over.