How to Make Sense of Instagram Reels as a Marketer

Social experts, creators and addicts are taking a deep, exasperated breath. The same breath they took when Instagram launched hashtags in 2011, Direct in 2013, Stories in 2016 and IGTV in 2018. The launch of Reels is, yet again, another feature that’s been tacked onto Instagram. What started as one of the most innovative platforms…

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