Jul 29

The Hallmark Channel Has to Be Brave to Evolve Its Brand

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Hallmark Channel is facing a boycott again. In what almost seems like a sequel to its same-sex kiss controversy earlier this year, the company has come under fire for announcing that upcoming Christmas movies would feature LGBTQ+ storylines. It’s a moment Hallmark Channel can seize to really evolve the brand–if it is brave enough to…

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