Jul
28
PetSmart’s First Snapchat AR Lens Turns Reptile Enthusiasts Into Lizards
Posted in: UncategorizedPetSmart made its Snapchat augmented reality lens debut Tuesday in reptilian fashion. Snap Inc. said PetSmart is the first pet retailer to use AR on Snapchat, and its lens has an educational bent. Snapchatters answer questions about reptiles in a true-or-false test format, and correct answers cause their faces to morph into reptiles. PetSmart/Snap Inc….
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