Jul 08

Kroger Names Dentsu Aegis Network Team as First Integrated Media Agency of Record

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Kroger has selected a dedicated fresh@dentsu Dentsu Aegis Network unit led out of 360i as its first integrated media agency of record (AOR), following a review. 360i had previously worked with Kroger in a performance capacity and supporting some social media, 360i chief media officer Doug Rozen explained. “We’re really excited and honored to be…

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