Jul 07

Starburst’s First Vertical-Only Ad Campaign Accentuates Its Latest Product

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Starburst has a new product that deviates from its familiar cube-like shape. Called Starburst Swirlers Chewy Sticks, the long, rope candy comes in two-in-one flavors such as cherry-lemon, strawberry-orange and cherry-strawberry. To promote the new product, the Mars Wrigley brand decided to mirror the product in Starburst’s first vertical-only ad campaign designed for viewing on…

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