Jun 26

Consumers Are Learning That Cooking Isn’t That Hard, Says McCormick

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More cooking and baking happening at home during the pandemic has been a windfall for CPG manufacturers such as McCormick & Co. And the seasonings company has good reason to believe these trends will continue. “One of the things that we truly believe is that cooking is a skill,” said Jill Pratt, McCormick’s chief marketing…

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