Jun
22
Hulu Finally Unveils Transactional Ad Format, Gateway Go, at NewFronts
Posted in: UncategorizedHulu has been teasing a transactional ad format for almost a year. Now, in time for this year’s NewFronts presentation, the new ad format is finally here. Gateway Go will allow ad-supported viewers to send a special offer to their phones or emails, and will give advertisers a more direct way to try to convert…
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