Hulu Taps Its Stars for Virtual NewFronts Pitch With 9-Part Event

Hulu executives began planning their 2020 NewFronts event last fall, intending on pulling off another live presentation that has in past years been well-attended and positively received by marketers. That all changed in mid-March, when the Covid-19 pandemic upended plans throughout the industry and caused the NewFronts to shift to a virtual format, and then…

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