Jun
15
Rubicon Project and LiveIntent Join Up for Open Identity Initiative
Posted in: UncategorizedIndependent ad-tech companies LiveIntent and Rubicon Project have inked an agreement to help media traders do business on a non-cookie-based ID. The tie-up uses LiveIntent’s Authenticated Bridge–an identifier that connects advertisers to relevant publisher audiences using hashed email addresses–to aid media buying and selling in a manner similar to the third-party cookie. Additionally, Authenticated Bridge…
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