Aerie Harnesses the Power of TikTok to Spread Positivity in Quarantine

As stay-at-home orders forced businesses around the world to close their doors, everything from dinners with friends to professional conferences moved online. And with brick-and-mortar stores shut, brands were forced to do the same: connect with consumers virtually. For Aerie, the American Eagle-owned intimates, swim and leisure brand, that came in the form of the…

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