May
19
ViacomCBS Offers Optimistic Outlook on Fall TV’s Return in Day 2 of Upfront Event
Posted in: UncategorizedViacomCBS wants marketers to be optimistic about the return of CBS’ usual fall television lineup, even though production challenges remain an ongoing pain point for the television industry during the pandemic. Today, the media company pitched media planners and buyers on CBS’ fall schedule, but the entire lineup hinges on the hope that production, which…
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