Guerrilla Fashion Marketing – DKNY Neon Bikes Around NYC

(TrendHunter.com) We featured the Chanel bicycle a few months ago, and it was wildly popular. Now DKNY has plopped several neon orange bicycles around New York City in an stylish guerrilla marketing attempt.

The bikes, which were seen chained to poles around the city, were great attention grabbers with their electri…

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