ViacomCBS Prepares ‘Efficient and Entertaining’ 2-Day Upfront Stand-In

Jo Ann Ross had been looking forward to making a splash at the first upfront for the combined ViacomCBS–but thanks to Covid-19, the ad sales chief will be doing that in a much different way than she had planned. Beginning today, the company is kicking off a two-day virtual upfront event called ViacomCBS Upfront @Home….

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