Hasta La Creative!

Media, Film, Online
Proximus

To keep spirits up after 7 weeks of confinement, Belgian telecom provider Proximus interrupted national TV to treat all Belgians to a 90-second-long sunset at the seaside. Since the beginning of confinement, Belgians have not been able to visit their favorite place in the country, where so many memories are made. Thanks to Proximus and the ecosystem SILK they were able to watch the sunset on national television on Thursday evening as a reward for their dedication to staying home. This initiative by Proximus was developed by the ecosystem SILK, led by creative agency FamousGrey, digital agency Prophets and media agency Maxus, and is part of the #NoLimitsAtHome campaign, which encourages Belgians to think beyond the limits of their home. The idea was immediately supported by DPG Media and IP, two of Belgium’s biggest media companies. Visit Oostende also contributed to the video by facilitating filming the sunset. Around 9 pm on Thursday 30th of April, programs on Belgians biggest commercial channels RTL and VTM were interrupted to broadcast the sunset at the Belgian coast. The 90 seconds of pure zen were also shown on Facebook and Instagram live. This way, a great number of Belgians were reached with this magical moment. Of course, this was an emotional moment as Belgians from all generations made beautiful memories there. Now that they can’t visit to make new ones, they miss their beloved coast. Proximus wanted to encourage them this way to hang in there! “These are very challenging times for both agencies and brands. It’s not about waiting till this is over, it’s about rethinking everything. We all have to go faster for one thing, but luckily there is also a bigger sense of solidarity. This willingness to collaborate is exactly what made this idea possible.” – Peter Ampe, Creative Director at FamousGrey. Proximus already motivated Belgians to share their creative endeavors at home with the campaign and online platform #NoLimitsAtHome. Homes were being transformed into yoga studios, concert halls and classrooms. Proximus took things a step further by bringing the famous sunset at the Belgian coast into people’s living rooms and proved yet again that there truly are no limits at home during confinement. From now on, our home is also a beachbar and a seaside apartment.

Advertising Agency:FamousGrey, Brussels, Belgium
Executive CD:Peter Ampe
Strategic Director:Jonathan Detavernier
Creative Team:Jonathan d’Oultremont, Peter Ampe
Account team:Catherine De Block, Cato Samyn, Caroline Ropsy
Digital Project Manager:Jeremy Demoor, Kenneth Boerjan
Pr Director:Kathy Van Looy
Pr Managers:Déborah De Klerck, Justine Parys
Head Of Production:Charlotte Bodson
Postproduction:FamousGrey Productions
Editor:Sven Vanhee
Sound:Sander Villers
Music:Lost Frequencies « The sun is shining », Sean D’hondt « ordinary »
Media:Steven De Deyne, Perrine De Keyzer
Communication Planner:Sarah Azni, Vincent Laduron
Social Media Manager:Gert Hauben
DPG Media:Tim Sutherland, Bert De Cort
RTL:Cédric Braun, Marc Hootele, Galia Metdepenningen
Oostend Director:Peter craeymeersch
Oostend Marketing Manager:Pieter Hens
Oostend Marketin & Pers:Niels D’Hoendt
Production Company:Amok
Producer:Ann Van Steyvoort
DoP:Sam Ostyn
Client contacts:Aurelie Denayer, Sophie De Nys, Emmanuelle Puttemans