ViacomCBS Sets Revised Upfront Plan, With Virtual Presentations Over 2 Days

A week before ViacomCBS would normally hold its annual upfronts bash at New York’s Carnegie Hall–which, like every other in-person upfronts week event, was canceled due to the Covid-19 pandemic–the company has set a new strategy for its first upfront since CBS and Viacom merged last December. Instead of its May 13 event, the company…

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