Mar 23

What Orangetheory Is Doing to Engage Its Users During Coronavirus

Posted in: Uncategorized

We were supposed to be basking in the crowds of SXSW with a massive activation. Instead, the team was in a studio, filming workouts with Costco-sized packages of soap, an overstuffed suitcase and a rolling pin. Days later, the props became giant utensils and an 8-month-old child. Welcome to marketing in the age of COVID-19…

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