Hasta La Creative!

Little by little, the film shows different innovations brought by Bradesco to make customers’ daily lives easier which go far beyond what was expected in the original version of The Jetsons: personalized investment recommendations by video call, cash deposit in ATMs that become immediately available in the account, contactless payment, and BIA – Bradesco’s Artificial Intelligence. “The campaign is based on the idea that Bradesco’s customers are able to experience the future now. The Jetsons refers to futuristic reality, so it seemed appropriate to bring them to this campaign”, says Márcio Parizotto, Marketing Director at Bradesco.