Feb
18
How Brands Can Forge Authentic Influencer Relationships to Better Reach Black Consumers
Posted in: UncategorizedBrands and advertisers are challenged to connect with African American audiences. Yet many brands fail to engage the African American community, whose shopping purchases are at least $1.3 trillion annually. Reaching this audience is key for businesses to expand their customer base. African Americans are influential in the success and failure of a brand. With…
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