CBS All Access Will Become an Expanded ‘House of Brands’ Under ViacomCBS

CBS All Access is expected to serve as the anchor of a broad subscription offering from the newly formed ViacomCBS, which is pushing further into both subscription-supported and ad-supported streaming services, a company source told Adweek. The entertainment giant plans to transform All Access into a “house of brands” that will include other Viacom programming,…

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