Feb 05

3 Brands That Optimized Their Super Bowl Spots by Targeting the 50-Plus Demo

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This year’s Super Bowl welcomed a brand-new first-time advertiser: Facebook. To make its Super Bowl debut and promote its Groups feature, Facebook selected Chris Rock and Sylvester Stallone to star in a 60-second spot. At ages 54 and 73, respectively, these two iconic celebrities both hail from a powerful consumer demographic: the 50-plus audience. Facebook…

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