Jan 28

Road to Challenger Brands: Everlane’s Franchesca Hashim on Emotion as the Start of Everything

Posted in: Uncategorized

Everlane launched in 2011 with one question: Why would anyone pay $70 for a shirt that only cost $7 to make? The initially direct-to-consumer but increasingly brick-and-mortar clothing retailer operates by a policy it calls Radical Transparency. You can learn more about this concept at Adweek’s Challenger Brands summit, taking place March 4-5 in New…

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