Dec
19
FCB’s “456 Scale” Helps Global Agency with 8600 People Do Provocative Work
Posted in: UncategorizedAgencies are judged by their award show hauls. Evidence is all around us. Just look at how much your agency spends to enter the back-slapping contests. Or read the industry press. Here’s a lede from a source I respect—Epica Awards: Until recently, Foote, Cone and Belding felt like a fairly discreet agency, doing solid work […]
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