Feb
04
Whose Super Bowl Ads Scored Online?
Posted in: Uncategorized
NEW YORK (AdAge.com) — Pepsi, CareerBuilder, GoDaddy, Tide, T-Mobile and Cars.com all scored big in the fourth-annual Super Bowl search report card, compiled by search-engine-marketing firm Reprise Media. The biggest losers: Disney, Zantac and Hershey — along with the entertainment industry — which had negligible connections between their game-day ads and online presences.
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