Nov 26

Walmart’s New Ad Champions the Spark of People in Local Communities

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When Adweek spoke to Walmart’s executive vice president and chief customer officer earlier this year, Janey Whiteside said she wanted to forge emotional connections with customers and focus on more purpose-driven elements. The retail giant’s new spot is certainly in that vein. Created with advertising agency FCB Chicago, the 60-second spot is rife with Americana,…

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