What Brands Need to Understand About Cancel Culture

Kanye West. Equinox. Taylor Swift. Kevin Spacey. Nelly. Donald Trump. Joe Biden. Guacamole. Post Malone. Crocs. Aziz Ansari. Elon Musk. 6ix9ine. Prada. Snapchat. United Airlines. Roseanne. Kim K’s Skims n?e Kimono. Nothing in common? Think again. It’s not their charm and wit or a social following over 1 million or their unwitting ability to turn…

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