Oct
31
Which Print Ads Worked Best for a Business Audience?
Posted in: Uncategorized
NEW YORK (AdAge.com) — Which print ads in the business magazines performed best this year? MRI Starch Communications, a specialist in print advertising research, has developed an "engagement score" to help identify the best-performing print ads out there. The score combines the percentage of readers who noticed a given ad and the percentage who read at least half of it.
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